A promotion agency plans and delivers campaigns designed to raise awareness of a business, product, service or cause and encourage a particular response, such as a purchase, enquiry or event attendance. Work may support a product launch, seasonal offer, new location or ongoing marketing plan. Agencies commonly help define the audience, message and campaign activities, then coordinate the people, materials and practical arrangements needed to put them into effect. Services can include in-store demonstrations and product sampling, brand ambassador staffing, street or event promotions, competitions, loyalty schemes, discounts and other sales incentives. Agencies may also arrange promotional merchandise, printed materials, point-of-sale displays and experiential activities, as well as manage campaign schedules and report on results.