Businesses providing public relations activities help organisations communicate with the public, customers, employees, journalists and other stakeholders. They may develop communication plans, define key messages and advise on how an organisation presents its work, values or changes. Their services can support businesses, charities, public bodies and individuals, either on an ongoing basis or for a particular project or announcement. Typical work includes preparing press releases, media statements, speeches, briefings and other written materials; arranging interviews and press events; responding to media enquiries; and building relationships with journalists. Some firms monitor news coverage and public opinion, plan campaigns, manage communications during a crisis, or provide internal communications for staff. Others offer public affairs advice, stakeholder engagement, event support, social media communications or media training.