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23/11/2011
Half Of Online Shoppers 'Shop Local'
A survey of online shoppers in the UK has found that despite having the world at their fingertips, half still prefer to shop British.
The research by consumer group Which? showed that the British public were keen internet shoppers but many are reluctant to use overseas websites in case something goes wrong.
In an online survey of 1,272 members of the British public, Which? found that 83% had shopped online in the last six months and 89% had done so in the last two years.
Price is the key consideration when deciding which website to use, with 45% of online shoppers saying that it is the most important factor.
However, the survey also revealed that 50% of online shoppers would rather use a British website even if the product was cheaper from an EU one.
As well as wanting to support UK companies, the top reason given for this was that shoppers were worried that it would be difficult to get an exchange or a refund if something went wrong.
According to research by emarketing.co.uk, some 72.6% of UK internet users will buy online in 2011.
(DW)
The research by consumer group Which? showed that the British public were keen internet shoppers but many are reluctant to use overseas websites in case something goes wrong.
In an online survey of 1,272 members of the British public, Which? found that 83% had shopped online in the last six months and 89% had done so in the last two years.
Price is the key consideration when deciding which website to use, with 45% of online shoppers saying that it is the most important factor.
However, the survey also revealed that 50% of online shoppers would rather use a British website even if the product was cheaper from an EU one.
As well as wanting to support UK companies, the top reason given for this was that shoppers were worried that it would be difficult to get an exchange or a refund if something went wrong.
According to research by emarketing.co.uk, some 72.6% of UK internet users will buy online in 2011.
(DW)
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