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01/12/2005
Christmas drink drive campaign launched
The government has launched this year’s Christmas drink drive campaign.
This year’s advertising will focus on the fact that motorists cannot calculate their own drink drive limits and, therefore, should avoid alcohol altogether.
The main television campaign will be complemented with radio advertisements, using real police officers who will explain that more people are stopped and breathalysed at Christmas than any other time of the year.
According to official figures, 590 people were killed in drink driving accidents last year – the highest number since 1992.
Speaking at the launch of the campaign, at the ‘Rovers Return’ bar on the set of popular soap ‘Coronation Street’, Transport Secretary Alistair Darling said: “Sadly, the number of people who are being killed in drink drive related accidents has risen in recent years. We need to remind people that drink driving can kill. Drink drivers need to remember that the police are out there and they will be caught.
“Britain has one of the best road safety records in the world and we are determined to improve that. We will continue to come down heavily on those who endanger us all by drink driving.”
Several other measures have recently been introduced to tackle drink driving. Blood samples can now be taken from unconscious drink-drive suspects without consent, while police were recently given new powers to carry out roadside evidential breath testing.
The Road Safety Bill, which is currently before Parliament, includes proposals to increase penalties for drink drive offences, including a requirement for all drivers disqualified for two or more years to retake their driving test.
It also includes a provision for the introduction of a breath alcohol ignition interlocks programme – also known as ‘alcolocks’ – to discourage reoffending.
(KMcA/SP)
This year’s advertising will focus on the fact that motorists cannot calculate their own drink drive limits and, therefore, should avoid alcohol altogether.
The main television campaign will be complemented with radio advertisements, using real police officers who will explain that more people are stopped and breathalysed at Christmas than any other time of the year.
According to official figures, 590 people were killed in drink driving accidents last year – the highest number since 1992.
Speaking at the launch of the campaign, at the ‘Rovers Return’ bar on the set of popular soap ‘Coronation Street’, Transport Secretary Alistair Darling said: “Sadly, the number of people who are being killed in drink drive related accidents has risen in recent years. We need to remind people that drink driving can kill. Drink drivers need to remember that the police are out there and they will be caught.
“Britain has one of the best road safety records in the world and we are determined to improve that. We will continue to come down heavily on those who endanger us all by drink driving.”
Several other measures have recently been introduced to tackle drink driving. Blood samples can now be taken from unconscious drink-drive suspects without consent, while police were recently given new powers to carry out roadside evidential breath testing.
The Road Safety Bill, which is currently before Parliament, includes proposals to increase penalties for drink drive offences, including a requirement for all drivers disqualified for two or more years to retake their driving test.
It also includes a provision for the introduction of a breath alcohol ignition interlocks programme – also known as ‘alcolocks’ – to discourage reoffending.
(KMcA/SP)
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New anti-drink drive campaign to be launched
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New anti-drink drive campaign to be launched
The deadly consequences of drivers consuming even a small amount of alcohol are to be depicted in a new advertising campaign. The £1.4 million TV, radio and cinema campaign will develop the message that it is impossible to precisely calculate alcohol limits; simply stated, don't drink at all if you want to drive.
01 December 2006
Government launches Christmas drink-drive crackdown
As Britain prepares for the festive season, the government has launched the annual THINK! drink drive campaign, which celebrates its 30th anniversary this year.
Government launches Christmas drink-drive crackdown
As Britain prepares for the festive season, the government has launched the annual THINK! drink drive campaign, which celebrates its 30th anniversary this year.
16 December 2005
Drink-drive campaign focuses on avoidance
This year’s Christmas anti drink-drive campaign focuses on the fact that motorists cannot calculate their own drink-drive limits and should avoid alcohol altogether.
Drink-drive campaign focuses on avoidance
This year’s Christmas anti drink-drive campaign focuses on the fact that motorists cannot calculate their own drink-drive limits and should avoid alcohol altogether.
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Northern Ireland WeatherToday:A showery start with outbreaks most frequent north of Lough Neagh and through the morning, before dwindling during the afternoon as the northwest breezes ease and brighter spells of weak sunshine prosper. Maximum temperature 8 °C.Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
