Menu
18/02/2010
Agreement Advert 'Illegal'
A radio advertisement promoting the Hillsborough Agreement may have to be pulled from the airwaves in cases where stations have not obtained clearance.
The advert, launched and paid for by the Office of the First Minister, Peter Robinson and Deputy First Minister, Martin McGuinness (pictured), has been criticised by other political parties.
The regulator, Ofcom, has begun an investigation after the TUV complained the advert breached advertising law.
Ofcom said broadcasters should not transmit the advert without clearance.
Under the Radio Advertising Standards Code, "special categories" of advertisements "must be cleared centrally" by the Radio Advertising Clearance Centre before they can be broadcast.
Such special categories include "political, industrial and public controversy matters" and government campaigns.
"In advance of any Ofcom decision on this advertisement, we have reminded the relevant broadcasters that, unless they have obtained central clearance for the advertisement before its transmission, they should not continue to broadcast the advertisement," a spokesman said.
The TUV leader, Jim Allister, complained that the advertising campaign was "a mere vanity stunt" on behalf of two largest parties in Northern Ireland, while the SDLP's Mark Durkan said the advert came "dangerously close" to electioneering on behalf of the DUP and Sinn Fein.
Ofcom said it would publish its final decision on the advert when it had completed its investigation.
(BMcC/GK)
The advert, launched and paid for by the Office of the First Minister, Peter Robinson and Deputy First Minister, Martin McGuinness (pictured), has been criticised by other political parties.
The regulator, Ofcom, has begun an investigation after the TUV complained the advert breached advertising law.
Ofcom said broadcasters should not transmit the advert without clearance.
Under the Radio Advertising Standards Code, "special categories" of advertisements "must be cleared centrally" by the Radio Advertising Clearance Centre before they can be broadcast.
Such special categories include "political, industrial and public controversy matters" and government campaigns.
"In advance of any Ofcom decision on this advertisement, we have reminded the relevant broadcasters that, unless they have obtained central clearance for the advertisement before its transmission, they should not continue to broadcast the advertisement," a spokesman said.
The TUV leader, Jim Allister, complained that the advertising campaign was "a mere vanity stunt" on behalf of two largest parties in Northern Ireland, while the SDLP's Mark Durkan said the advert came "dangerously close" to electioneering on behalf of the DUP and Sinn Fein.
Ofcom said it would publish its final decision on the advert when it had completed its investigation.
(BMcC/GK)
Related Northern Ireland News Stories
Click here for the latest headlines.
29 June 2009
Double Accolade For AV Browne
An established advertising agency in Belfast has been celebrating a 'double'. The AV Browne Group was chosen as category winners for the Best Creative Recruitment Advertisement Award for the PSNI's 'Dilemmas' campaign and highly commended for Best Creative Recruitment Advertisement Award for its work on behalf of the Army.
Double Accolade For AV Browne
An established advertising agency in Belfast has been celebrating a 'double'. The AV Browne Group was chosen as category winners for the Best Creative Recruitment Advertisement Award for the PSNI's 'Dilemmas' campaign and highly commended for Best Creative Recruitment Advertisement Award for its work on behalf of the Army.
19 February 2002
DOE's seatbelt advertisement clicks with public
The Department of Environment is celebrating a major success in raising public awareness of the benefits of wearing a seat belt.
DOE's seatbelt advertisement clicks with public
The Department of Environment is celebrating a major success in raising public awareness of the benefits of wearing a seat belt.
09 August 2007
Police Drink-Driving Convictions Lower Than Last Year
The number of police officers caught drink-driving has halved since this time last year. At this time in 2006 a total of eight police officers had been convicted of the drink-driving offence but so far this year, only four officers have been caught driving whilst under the influence of alcohol.
Police Drink-Driving Convictions Lower Than Last Year
The number of police officers caught drink-driving has halved since this time last year. At this time in 2006 a total of eight police officers had been convicted of the drink-driving offence but so far this year, only four officers have been caught driving whilst under the influence of alcohol.
08 January 2002
Health Promotion agency launches hard-hitting anti-smoking campaign
A new graphic and hard-hitting anti-smoking campaign has been launched by the Health Promotion agency as part of a drive to reduce almost 3,000 premature deaths caused by smoking each year.
Health Promotion agency launches hard-hitting anti-smoking campaign
A new graphic and hard-hitting anti-smoking campaign has been launched by the Health Promotion agency as part of a drive to reduce almost 3,000 premature deaths caused by smoking each year.
11 December 2015
New TV Ad Launches To Prevent Drink Driving
A new television advertisement aimed at preventing drink driving in Northern Ireland has been launched. The ad specifically targets 18-24 year old men. Environment Minister Mark H Durkan launched the new Department of Environment (DOE) advert. He said: "Drink/drug driving has caused over 2,000 deaths and serious injuries since 2000.
New TV Ad Launches To Prevent Drink Driving
A new television advertisement aimed at preventing drink driving in Northern Ireland has been launched. The ad specifically targets 18-24 year old men. Environment Minister Mark H Durkan launched the new Department of Environment (DOE) advert. He said: "Drink/drug driving has caused over 2,000 deaths and serious injuries since 2000.
-
Northern Ireland WeatherThis Evening and Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
