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31/03/2009
Border Business To Boost Tourism
The new man in charge of selling Northern Ireland's tourist industry thinks the province could be in for a major domestic boost.
Chair of the NI Tourist Board, Howard Hastings - who is Managing Director of Hastings Hotels - has called for "aggressive tactical marketing of quality experiences".
Backing comments by the NITB's Chief Executive Alan Clarke, he said NI could enjoy a big boost as holidaymakers from the Republic of Ireland take advantage of the weak sterling and flagship attractions open for business.
He said 366,000 people visited from the Republic of Ireland in 2008, a rise of 14% on the previous year.
(BMcC/JM)
Chair of the NI Tourist Board, Howard Hastings - who is Managing Director of Hastings Hotels - has called for "aggressive tactical marketing of quality experiences".
Backing comments by the NITB's Chief Executive Alan Clarke, he said NI could enjoy a big boost as holidaymakers from the Republic of Ireland take advantage of the weak sterling and flagship attractions open for business.
He said 366,000 people visited from the Republic of Ireland in 2008, a rise of 14% on the previous year.
(BMcC/JM)
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Northern Ireland WeatherToday:A showery start with outbreaks most frequent north of Lough Neagh and through the morning, before dwindling during the afternoon as the northwest breezes ease and brighter spells of weak sunshine prosper. Maximum temperature 8 °C.Tonight:A dry night, save for a few light showers around the coasts, with prolonged clear spells and light winds bringing a frosty dawn for many in central and southern parts. Minimum temperature -3 °C.
